BACKGROUND
The Lifeline Group has over 32 years experience in the global trade distribution of consumer products from electronics and mobile communications to sports and Fitness. Over the last year we have grown from a small company to now becoming one of the largest importers and exporters in our field in the UK and Europe. Next two years business growth should exceed well over £350 million turnover. This will be a huge achievement for Lifeline and make us one of UK's fastest growing companies in the United Kingdom. With all our manufacturers and suppliers our relationships have grown from strength to strength to give us the cut above the rest and to make sure we can offer all our products at competitive prices, in large quantities, even when the products are not available from the normal the market competitors. Our service is to get it right first time, every time and ensures that all our purchases from our customers are risk-free and stress-free at all times. We offer the most efficient, long-term solution to all our customers' supply requirements. Our corporate level of service ensures that all our customers and suppliers, no matter how small or large they are, will always be dealt with the highest expectations. CUSTOMER BASE Our main aim is to build a global client base that spans to every continent in the world, long term to show our full support and commitment and expertise will always be needed in fast growing markets especially. Our massive buying-power makes Lifeline the ideal choice for international trading partner. Our vast experience ensures that suppliers and customers can confirm orders with full confidence, knowing that all transactions are stress and problem free and all deliveries are met according to our customers requirements. PRODUCT BASE We are the main distributors of most primary brands and several other secondary brands. Our close relationships with all major manufacturers, help us to provide the most cost effective distribution services and facilities, and we have a special team to help in all marketing areas of various products. Our main portfolio of electronic brands includes the following manufacturers: Canon Cyber Home Denon Ericsson Fuji Hitachi Motorola LG JVC Nokia Panasonic Philips Pioneer Samsung Siemens Sony TDK Technics Thomson Toshiba				We specialise in the following categories: A/V systems Camcorders Digital Still Cameras DVD Players Hi-Fi Mobile Telephones Personal Audio Television - Plasma, LCD, Projection, CRT VCR's SUPPLIER BASE Most of our major manufacturers and suppliers are based in Europe, all products are EEC are CE certified. We can source products at lower cost than purchasing directly from manufacturers. We can often source products even when manufacturers have no stock available. OUR BUSINESS ADVANTAGES Major strengths are as follows: 1. Huge buying power. 2. Global Contacts & expertise. 3. Manufactures & supplier contacts 4. Larges stockholding within 24 hours 5. Delivery within EEC. 6. Three Generations of experience. 7. Optimum overall excellence & service. We create new business advantages for our clients due to our strengths including: Pricing - Due to our enormous buying power we can negotiate deals with competitive pricing. Our clients can obtain better pricing from us than any supplier or manufacturers directly. Products - We can offer a wider range of products than would be available from any manufacturers in any one country. We can supply a particular model on a special exclusive basis in a particular country. Supply - Our worldwide contacts mean that we can offer a supply solutions despite any local product shortages. Stock availability - Stockholding within the EEC means that we can usually supply product in quantity from our network of suppliers if not in our on stock supply, avoid any transaction delays for our customers. Supply solution - We have the expertise to provide the best supply solution with our cost kept low at all times. Supply and delivery - Optimum delivery time and efficiency means you never wait more than 24 hours for any major or new products on the market.